Break free from the herd and make stuff that matters. Branding, by definition, is about imprinting our identity onto others. Traditionally, it’s been about telling people, “if you want to fit in, first you must buy in.” In this manifesto, CJ argues that Belonging is more powerful. When you’re in the business of helping others design their identity, you access…

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Practical, how-to guidance and advice from experts in content marketing. This exclusive bundle includes: The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer – The most effective content marketers have something in common: a documented content marketing strategy. Our complete guide will show you how to develop this key document for your…

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