By creating room in your budget for predictive marketing, you can be more precise in your decision-making, increase revenue, save money, and streamline processes amongst teams. It’s budget season! The marketing budget process is stressful and complicated. You have to work backwards based on revenue goals, estimate spend for your programs, and determine which new…

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The Advocate Marketing Playbook provides marketers with a blueprint from which to build and manage a successful advocate marketing program; it’s a detailed “how-to” guide based on proven best practices. The Advocate Marketing Playbook focuses on how to create and manage an advocate marketing program. Think of the Playbook as a roadmap to guide you…

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