App Developers choose Android as their first platform

According to the ‘Mobile App Developer Survey 2015′, done by Vserv.mobi, Android is the platform of choice for app developers entering the development scene.

Three quarters of app developers have been in this industry for less than three years, making this a young, but growing industry, says the survey. Also, app developers that enter this business primarily adopt the Android OS. Once they gain foothold, they start embracing other platforms.

While Individual developers happen to focus more on the entertainment category, multimedia apps and games; business and finance is the most outsourced category to an app development services company.

Digitisation and monetisation of apps are two of biggest challenges faced by app developers. Since social media integration allows deeper engagement and brand amplification of the app, 90 percent of app developers are exploring ways to achieve that.

The survey says that 47 percent of players in the industry are independent developers, 25 percent are app/game companies and 27 percent are app development services.

While 62 percent of app developers favour Android for their first year, 49 percent of developers in business for more than three years have tried out a newer platform Native Apps compose 32 percent of development activity, with the remaining 68 percent apps being cross platform ones.

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